TRANSACTION · MLBMets: Reinstated RHP Kodai Senga from the 15-day IL (Jun 16)
TRANSACTION · MLBBrewers: Sent RHP Brandon Woodruff on a rehab assignment to Wisconsin (ML) (Jun 16)
TRANSACTION · MLBMariners: Reinstated C Cal Raleigh and SS J.P (Jun 16)
TRANSACTION · NFLBears: Signed WR Kaden Davis and LB Tony Fields II to contracts (Jun 16)
TRANSACTION · NFLBroncos: Signed WR Hakeem Butler and CB Sean Fresch to contracts (Jun 16)
TRANSACTION · NFLTitans: Signed C Andre James and DL Jalyn Holmes to contracts (Jun 16)
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BrandMark · Lockups · Palette · Typography

The One, rendered

Live-generated brand kit. Every asset on this page comes from the same component the product uses, so what you grab is what the product ships. Free for press, partner decks, sportsbook integrations.

The Mark

Two halves, one signal.

The official mark — split brackets cradling a glowing plus. The cyan half is the model, the violet half is the market; the bright cross at the center is the analytical add. Pure SVG, animatable, scales clean from 16px favicon to billboard.

Default · hover to preview
Mono · hover to preview
Inverse · hover to preview
Ghost · hover to preview

Downloads

Mark at every size

Live-generated PNGs from the /api/brand/mark endpoint. Long-cached server-side; SVG sources behind the scenes so the asset never goes stale.

Custom hex via ?accent=%23ffffff · custom background via ?bg=%23050a18. Vector source at /icon.svg.

Brand kit · ZIPSVG + PNGs + CSS + palette + README

Lockups

Mark + wordmark

Three composition tiers. Hero (vertical, animated) for cinematic surfaces. Compact md (horizontal) for footer / partner-deck use. Compact sm for nav rows.

TheOne

Analytics

Palette

Cosmic accents

Each accent maps to a specific surface in the product so the brand reads as one system across pages.

Brand cyan

#00d4ff

Primary accent · the One

Emerald

#00e68a

Trust / accuracy · model

Purple

#a78bfa

Archive / yesterday · recap

Red

#ef4444

Live / urgent · in-progress

Gold

#facc15

Power / hierarchy · rankings

Orange

#ff8a3c

NBA / energy

Brand deepest

#050810

Page surface

Brand near-black

#02050d

Cosmic canvas

Typography

Type stack

Three typefaces carry the entire brand voice — display geometric for the wordmark, editorial sans for body, mono for data.

Syne

Brand wordmark — italic accent ('One')

Extra Bold Italic · 800

One

Space Grotesk

Brand wordmark — neutral side ('The')

Medium · 500

The

Outfit

Display + body type across the site

300 – 900 variable

The model called

JetBrains Mono

Tabular data, datelines, eyebrow type

400 – 700

62.4% · last 30 · 41 / 64 games

Usage

Do + don't

A short list. The mark and wordmark are designed to compose; please don't recolor or distort them outside the supported variants.

✓ Do

  • • Use one of the four variants (default / mono / inverse / ghost)
  • • Pair the mark with the wordmark on light + dark backgrounds
  • • Keep clear-space ≥ 25% of mark height around the lockup
  • • Use the brand cyan (#00d4ff) for the primary accent
  • • Download a fresh PNG from the endpoint instead of screenshot

✗ Don't

  • • Recolor the mark to a non-supported hue
  • • Distort the mark's aspect ratio (it's a square)
  • • Place the default-variant mark on a light background (use inverse)
  • • Replace the wordmark italic with a substitute font
  • • Add additional rings, glyphs, or modifiers to the mark

Press inquiries · partnerships · [email protected]