Notes

Long-form, published in public.

Launch posts, model methodology, brand decisions. Written by the team building the site, dated honest, no edits after.

  1. Brand

    January 22, 2026

    The mark, the orbits, the One

    Why we built a custom orbital mark instead of a wordmark, what the rings + tick marks + center dot mean, and how the cosmic visual register ties the entire product together.

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  2. Launch

    January 15, 2026

    The One Analytics is open

    Per-team Elo across MLB, NBA, WNBA, and NHL. Picks logged before tip-off in a public ledger. The platform is free during beta. Here's what shipped and how the model grades itself.

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More notes ship as the model and product evolve.